[LIVE] Session 2-3_Beauty Trend Insight

* Session 2_Beauty Trend Insight_Digital, Marketing

14:00~14:20 La Roche Posay brand strategy and digital marketing success story
SHIN EunGyung – Director / La Roche-Posay Marketing&E-commerce,
L’Oréal Group Korea

14:20~14:40 Know-hows for offline beauty start-ups
SUJIN SHIN – Deputy General Manager / AK Plaza

14:40~15:00 Digital branding for makeup brands
LEE JI-WON – Director / Marketing department,
CLIO Cosmetics

15:00~15:20 Marketing strategies for entering the Chinese cosmetics market in 2022
CHOI YOUNG EUN – Team Leader / Overseas Business,
Hwahae (Korea No.1 Beauty App)


* Session 3_Beauty Trend Insight_Eco, ESG Beauty

16:00~16:20 The latest cosmetics trends and development trends
Lee Hyun Sook – Director / Skin Care R&D Lab,
Kolmar Korea

16:20~16:40 ESG experience and value design delivered through design-thinking
Park Hye Jun – Director / Design Center,
CLIO Cosmetics

16:40~17:00 Eco-friendly trends in cosmetics packaging
Kim Hyung Sang – Director / Package Studio,
Kolmar Korea


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