Print Marketing for Commercial Photography: Part 2: My Print Marketing Strategy

After watching the first video in the series (🔗 you should have a better understanding of how to build your marketing strategy and dream client list.

But how do you reach out to these prospective clients? How do you “wow” them?

This is where the power of print really shines…

My print marketing strategy consists of three key elements:

✅ Physical mailers and leave behinds
✅ Promotional pieces
✅ Print Portfolio

➡️ Physical mailers and leave behinds:

These postcard style print pieces are a great way to showcase your images to potential clients and share beautifully printed samples of your work. I leave them after a meeting with a client and I also send out these promos 6 times per year to my dream clients. Be sure to print them on thicker paper, at least 300gsm or more.

➡️ Promotional pieces:

The idea behind a promotional piece is that you create something memorable and impactful that they won’t want to throw out. Remember, you are trying to grab the attention of someone who is creative — make something that excites them and that they will want to share! Sometimes it is a small book, a print box, a calendar or other way to showcase my work.

➡️ Print portfolio:

This is the opportunity to wow clients with the quality of my work in an in-person meeting.

I will cover the print portfolio more in the next video in this series. Stay tuned for Part 3! 🤗

Hahnemühle Photo Rag Baryta Paper:
Canon imagePROGRAF PRO-1000 Printer:


Viết một bình luận